Mikel Hutchings :: Animal Farm Book Cover Design
Book Cover :: All Type Logo
Class: Intermediate Typography
Student: Mikel Hutchings
Objective: The design challenge for this assignment included creating a new business and developing a logo using all typography. No illustration or imagery was allowed. The objectives were to select appropriate typefaces for the business, creatively use type while maintaining legibility and readability and select colors based on appropriate psychological associations. Mikel found a distressed typeface that spoke strongly to the target audience of young musicians.
